For ambitious leaders, founders & high-performers · Working nationally & globally

The question
no one has
asked you yet.

A practice for ambitious leaders and founders working through bigger questions than their résumé can answer. Built on twenty years across operations leadership and clinical counseling — and on a single conviction: the answers you need are already in you. We just have to ask the right way.

Who this is for

For people who've
done what they
set out to do —
and started

wondering what
it's for.

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TLC — Truth, Love, Community.

A coaching framework built from the working parts of cognitive-behavioral, humanistic, motivational interviewing, and existential approaches — and from twenty years of watching what actually moves people. Three components. One arc.

T

Truth

Self-awareness, authenticity, and radical honesty. The work of seeing yourself — and your circumstances — clearly enough that change becomes possible.

L

Love

Self-compassion strong enough to hold real change. Boundaries that hold. The kind of self-acceptance that doesn't require you to become someone else first.

C

Community

The people, places, and systems around you. Building the ones that fit your future, releasing the ones that fit a past version of you.

What people say when they describe the work.

He's like "unc," but for young working professionals like me. He's guided me through two promotions and my life's purpose. Worth every penny.

               — CC, 26 · Bentonville

I'm busy, I travel a lot and rarely have time for anything. I've been working with this guy for a couple of years now, and he's someone I always clear my schedule for. He helped me realize that busy wasn't going to make me feel happy or fulfilled.

— JM, 40 · Research Triangle

My biggest issue was taking the steps he suggested first. He's an operations guy, just like he says. Listen and apply what he's saying, and you'll be successful. He's helped me navigate a total career 180 and life challenges that I couldn't have done on my own.

— AG, 38 · Bay Area

He knows what I need whenever I need it. He knows when I'm not being fully honest. He calls me out but in a therapist type of way. I see why this approach — and him leading it — makes sense.

— QR, 35 · Detroit

I'd had great positions in different places — but I couldn't figure out why I kept having the same thoughts about finding myself. Jay is the agent that will help you get unstuck.

— KL, 28 · Charlotte

Questions people ask before they reach out.

What is the TLC Framework?

TLC stands for Truth, Love, and Community. It's an integrative coaching and counseling framework I developed that draws on cognitive-behavioral therapy, humanistic psychology, motivational interviewing, logotherapy, and Adlerian approaches. The three components map to self-awareness (Truth), self-compassion and boundaries (Love), and the relationships and systems around you (Community). Most clients use it as a lens for working through purpose, transitions, and meaning-of-work questions.

Who is this work for?

This work is built for ambitious leaders, founders, and high-performers — typically mid-career professionals two or three promotions in, business owners building something real, and the people around them who want depth, not just more advice. They don't need a productivity system. They want clarity about what they're actually building toward, alignment between their work and their interior life, and a thinking partner who can hold both.

How is this work different from therapy?

Therapy is typically for treating mental health conditions and processing the past. This work is forward-facing — it's for navigating decisions, transitions, identity questions, and growth when you're functioning well and want to function differently. Because I'm a Licensed Professional Counselor with a clinical background, I can recognize when someone needs therapeutic support rather than the kind of work we'd do here, and I'll say so directly. The two don't compete; they answer different questions.

What does an engagement actually look like?

How is your approach different from others doing similar work?

Most clients work with me through a structured twelve-week engagement. The first three sessions are always sixty minutes — that's where we set the foundation. After that, the cadence flexes to fit your life: weekly thirty-minute sessions for steady momentum, or biweekly sixty-minute sessions when you want more space to dig in. The TLC framework runs through all of it. Sessions are conversational and question-led — closer to working through a problem with a trusted thinking partner than to running a curriculum. Some clients book single strategic sessions when they have one decision they need to think through carefully. Group and organizational facilitation is also available.

Most work in this space leans on frameworks the practitioner invented and asks clients to fit themselves into them. My background spans years in corporate operations leadership, public-sector program management, and clinical counseling practice — which means I've seen these questions from inside very different environments, and I don't carry a one-size playbook. The work is person-centered. Your answer is the answer. My job is to ask the question that gets you there.